G3 Acoustics Branding & Website Refresh
This 2-man engineering group is working on some innovative products in the audio technology industry. The simple website they built when they first started business no longer reflected their capabilities, did not allow them to make changes easily, and did not provide a pleasant experience to mobile users. They hired us to develop a new Wordpress website that could be maintained in-house.
We started by freshening up their logo and then carried that color palette throughout the website and used it to distinguish the different product lines. The edgier, more succinct tagline, “Sound Engineering Solutions” offers a double entendre and quickly tells the audience what they do, helping them stand out in the highly competitive tech industry.
A few strategically placed stock photographs give the reader visual cues that instantly communicate the product’s applications, and the catchy subheadings help the reader to easily grasp the many benefits of their complex products.