Emily Joann Wilkins

Founder & CEO
MARKETING METAL

I’m on a mission to help job shops crush their marketing by building them a Radical brand that’s authentic to who they are and magnetic to those they want to attract.

My process empowers them to market their businesses simply and effectively without spending a fortune or wasting countless hours on social media.

 

Sharp, Shiny & Magnetic is how I operate. I believe that whatever energy you put out into the world, that’s the energy that you will attract back to yourself.

I use my shiny disposition and sharp wit to help you uncover the “metal”–the stuff that makes you, your team, and your service offering magnetic to the humans you want to work with, no matter what industry you’re in. I shine a light into your soul to draw out your bright light and then shake you out of your comfort zone with my sharp wit so that you can fully step in your essence and know that you’re excellent (thank you, Beyonce).

When I’m not teaching job shops how to crush their marketing, conspiring with other badass women in manufacturing, or dropping glitter bombs of brand and marketing intelligence on Linkedin, I’m likely doing some adrenaline-spiking outdoor activity, spending time with family and friends, or happily creating some work of art that I’ll probably never show anyone.

It has taken years of study, practice, and openmindedness to step into this sharp, shiny, and magnetic essence of mine, and it will likely take many more years to be fully formed into my sharpest, shiniest, most magnetic self. And that, my friends, means we’re in this shit together.

Stay Sharp–
Emily Joann Wilkins

 

Why Job Shops?

98% of US Manufacturers
ARE SMALL BUSINESSES

They’re vital to our communities and our economy and most have no marketing budget and no idea where to even start. I know this from ~10 years of experience working with them.

So, I founded MARKETING METAL: the anti-agency hell-bent on giving job shops exactly what they need to magnetize their perfect customers and talent.

My Signature Talk
 

I had the honor of speaking at FABTECH 2023

“Not only was it an amazing presentation and I learned a ton, but it felt like it was from the heart! Thanks for sharing your experience.” – Jake Kreider

If you’re looking for a dynamic speaker for your event, book an intro call to see if we’re a good fit.

 

Check out my interviews on these awesome shows:

 

NEED AN AWESOME GUEST?

Let’s get RADICAL!

Giving interviews on podcasts and at events is one of my favorite things to do. I love having conversations with people about shaking shit up in the manufacturing space and making a bold impact on their communities.

As Bowie once said, "I don't know where I'm going from here, but I promise I won't bore you."

If you’re interested in having me on your show, please book an intro call to see if we’re a good fit.

 

LOOKING TO HOST A WORKSHOP?

I offer three workshops, each ~2 hours depending on how much Q&A you want to provide your audience. Each one comes with a workbook. They are:

  1. Marketing Doesn’t Have to Suck
    This workshop helps shops properly position themselves with an authentic brand and messaging so they can attract the right type of customers and talent.

  2. My Stupid Simple LinkedIn System
    I teach shop owners my easy, battle-tested strategy for using LinkedIn to find and attract ideal prospects without spamming people or wasting tons of time.

  3. Get a Grip on Your Time
    Struggling with ADHD and Crohn’s Disease my entire life, I never seemed to have enough time–until I learned to work with it. I love helping others do the same.

If you’re interested in hiring me to lead a workshop, please book an intro call to see if we’re a good fit.

 

ADD MY HEADSHOT TO YOUR EVENT ASSETS