Scott Colville Crop Insurance

“The design and traditional look of the logo fits my personality. I like the color coding and I love the nighttime photos. My favorite is the tractor working at night… I am trusting your knowledge of brand development and marketing to get us where we want to go.”

- Scott Colville, Owner

I never knew that farmers had so many different insurance options to consider, so it’s a good thing they have Scott Colville to help them figure it out! Scott comes from a family of crop insurance agents and while he has a great reverence for the business his father built, he wanted to make his own mark in the field.

One of the first things Scott said about his work was that he helps farmers sleep at night knowing their crops are protected. He explained that many farmers will bet their entire life savings on a crop when they first start planting, so I’m sure you can imagine how much anxiety they feel right up until and after the harvest.

Upon further research, we found that sleep deprivation is a real problem for farmers and it can quickly lead to injury, or even death. None of the other insurance agencies seemed to be talking about this issue, so we brought it right to the forefront. It aligned perfectly with the way Scott shows sincere care for the well-being of his farmers.

We were able to find a lot of really beautiful and unique photos of farmlands at nighttime to set the tone of his brand and website. From there, we pulled a handful of rich, dark colors to highlight the different types of crops he focused on.

The website, blog, and social media content we created for him uses his straight-to-the-point manner of speaking while weaving in that heartfelt regard he always shows for his farmer’s health and happiness. We focus on educating his customer base and sharing stories that signify the importance of self-care for hard-working farmers.