Saoirse Learning Center

“You really are amazing at this!! You do such a good job with the messaging, it’s really cool. Thanks so much for all of your help!!”

- Jennifer Bailey, Owner

We don’t like to choose favorites, but if we had to, this one might be at the top of our list. Saoirse Learning Center has a beautiful story and purpose, and we were dead set on designing a brand and website that would not only reflect those qualities, but also set the organization up for future growth and success.

Our first task was to get a thorough understanding of Saoirse Learning Center’s character so we could design a fitting brand identity. The colors and fonts we chose incorporate the founder’s Irish heritage and sunny personality along with her determination to create harmony between the earth and its people.

Thoughtful messaging and organization provide a fluid user experience that delivers the intended business results. We had to help users navigate three connected but separate product offerings: accommodations, wellness services, and an evolving list of sustainable living workshops. We boiled these three areas down to three primary navigation headings: Stay, Unwind and Grow.

The secondary navigation contains a drop-down with three coordinating pages designed to tell the visitor about the organization and the property it sits on, encouraging them to visit the blog and contact pages.

The navigation bar sticks to the top of the browser as the user scrolls through the content, allowing them to have control over their journey as they are guided toward strategically placed buttons asking them to book their stay through airbnb (eventually we will enable booking through the website as well), join the email community, or contact the organization through a simple form.