The Setup™

Set your job shop up for long-term success with a customized, laser-focused marketing and sales strategy. Just like in machining, The Setup™ is nearly as important as the work itself. This is where we establish your origins, define the size and location of your workpiece (your marketing plan), get the necessary tools in place, and most importantly, make sure the machine (you) and machinist (us) understand and agree on the plan before we start cutting (building your marketing machine).

We start with a deep-dive interview to get to know everything about your business—where you are, where you’ve been, and where you want to go—and then tell you what your killer brand opportunity is, along with a detailed schematic of what you need to start doing and stop doing, to make it WORK for you.

Then you can implement the plan on your own, or hire us to take care of it for you. The cost of The Setup™ is deducted from, the full project cost if and when you choose to move forward.

YOU ROCK: MARKETING METAL WILL FIND OUT WHY

The interview is an eye-opening, mind-blowing experience that answers key questions like, does your business model work for you and your goals? Is your message attractive to your ideal customer? Do you jump out as something different and worthy of their time and money? Are you destroying perceived norms and sparking a curiosity that has them begging for more?